Silver Acupuncture
A new home for an established, highly regarded practice: a ground-up redesign with a custom theme, a calmer brand direction, and online booking built in.
- Client
- Silver Acupuncture & Chinese Herbs
- Scope
- Design · Theme · Content
- Platform
- WordPress, custom PHP theme
- Locations
- Manhattan · Roslyn
The brief
Jessica Silver, L.Ac., has practiced in New York City for over twenty years and now sees patients in Manhattan and Roslyn. Her practice needed a site that matched its standing: calm, credible, and quick to answer a patient's first question.
We rebuilt it from the ground up with a custom WordPress theme, organized around the concerns patients arrive with and a single clear path to booking.
Quiet by design. A patient should feel at ease before they read a word.
Built for phones first
Most patients find the practice on a phone. Booking and calling are one tap from the top of every page.
The same page, one design: the layout reflows from a single column on a phone to the full editorial spread on desktop, with nothing hidden and nothing lost.
See it live.
The site is up and serving patients today.